In June 2024,
I became the Marketing Director for The Sanctuary Kaua’i.
I took charge of their rebrand, and we increased revenue by 19% & memberships by 36%.
The Rebrand Results
19% Revenue Increase
500% Reach Increase
2,500 Social Clicks
26% attendance increase
The Rebrand Details
Paid & Organic Social
Customer-First Content Strategy
Brand-Adjacent Collaborations (In-Person & Social)
Community Events
Email Marketing
Ambassador Program Results
36% membership increase
170% social engagement increase
122% social views increase
Increase in community members knowing about our gym!
The Ambassador Strategy
Select Key Community Members aka “Ambassadors”
Create bespoke, storytelling-first content strategies.
Contract a certain amount of content to post weekly.
Give ambassadors discount code & link for friends to sign up.
“Lauren is a fabulous marketing director.
She is always going above and beyond to provide the most creative content and effective strategy.
In addition, she tracks metrics that helped me see the efficacy of our investments. Lauren is such a pleasure to work with, as she always holds a solid structure and makes marketing and content creation truly fun!”
- Sara, Owner, The Sanctuary Kaua'i
