Kilohana Lighting
Mission: Create a polished online presence & personal brand for a local service company and CEO.
Kilohana hired me to refresh their online presence and CEO’s LinkedIn profile to attract higher-quality clients.
LinkedIn Optimization
Strategy:
Refined, refreshed and optimized the CEO’s LinkedIn.
Created consistent content strategy using engaging visuals mixed with industry insider tips and future trend predictions.
Posted Thought Leadership content to position Susan as a leader in the lighting industry.
Results:
1,350% LinkedIn impression increase
Valuable new connections in the lighting industry.
Invitations to speak at prestigious industry events.
Social Media Optimization
Strategy:
Audited existing Instagram & Facebook content
Refreshed brand messaging, value proposition, and visual direction across channels.
Created consistent content strategy to highlight local Hawaii style lighting.
Results:
Increase in foot traffic to Kilohana Lighting store.
Increased website traffic.
New local followers & increased brand awareness.
New local large-scale lighting project secured for the team.
“Working with Lauren was a great experience.
She brought professionalism, creativity, and fresh energy to our brand, strengthening our social media presence and refining my LinkedIn profile. Her attention to detail and thoughtful approach elevated how we were seen online, delivering results that truly reflected who we are. I would gladly hire her again and recommend her to anyone seeking a skilled and reliable marketing partner.”
— Susan, Owner, Kilohana Lighting